Today, over lunch, Chris Connery recommended checking out the Yangpu Difang Zhi, or Local Gazette. Good point. Xinyu told me that there was a new LED screen in the yard where she lives. We went over there. I took a photo of a simple blackboard with a simple notice in white chalk, and then the LED. It has an advertising company’s logo on it. Afterwards we asked the guard at the back gate about it. He told us it was the property owners’ association (this is a private development in which most people presumably own their flats, as Xinyu does) that agreed to let the company put the LED in. There is apparently another facing the street near a school. He things the POA probably gets a few thousand a year for that and a thousand a year plus for this one.

Then I went over to Paris Printemps/Bali Chuntian to shoot what’s on the Pico double screen and the charity box screen inside the store’s doorway. The Pico boxes were showing a mix of music videos and commercials, at least two of which were for upcoming movies. However, one of those “upcoming” movies was 2012, which was advertised as due for release in November (i.e. last year), which makes me think this does not get updated as frequently as the one on the front of Bailian Youyicheng/New Era Mall. I noticed that Wenhao’s video was a bit different from the photos I had taken a few days before. The main reason, I guess, is because they’ve substituted the ads for upcoming TV shows with a new product ad, because the end of March launch date of the TV shows has come and gone.

As for the charity box, it very conveniently had a long video on it not only telling all about the charity and its activities, but also about the construction and placement of the boxes like the one we’re interested in. Although I still want to know how that particular one came to be in the entrance to Paris Printemps, it’s useful.

Finally, on over to KIC, which remains half finished and 90% empty, as far as I can tell. Maybe it’s just too early. Or maybe it’s a matter of things getting going more seriously after subway line 10 opens. Or maybe it’s just not going to succeed. Either way, I’m glad that Scott and I did not get very interested in the office we were shown there!

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